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Robert Craven

Robert Craven
- Robert is one of the UK's best-known and sought-after speakers on entrepreneurship and innovation. - He is not full of theoretical rhetoric; he offers practical solutions - tangible business results. - Robert's work on marketing and strategy has been widely published and acted upon by thousands of growing businesses. Specialties: entrepreneurship, business growth, working in small and large businesses
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Recent Posts

Business

June 5, 2015

The Greatest Threat Is Digital?

If we were to believe the hype, online and offline, then it would be natural to conclude that the greatest threat to running a successful and sustainable..
Business

March 13, 2015

Get Closer to Your Customers with this Simple SME Business Manifesto

Whilst focussing on how to make entrepreneurial businesses more businesslike, I have developed a simple manifesto. Using entrepreneurship as the starting..
Business

November 20, 2014

Why is Truth Always the First Casualty of Business?

The truth is that truth is a very rare commodity in business. Would you agree that nobody tells the absolute truth in business? Would you agree that there is..

October 27, 2014

Opal Fruits & Why a Name Change is Never Enough!

"Opal Fruits... made to make your mouth water." Those of you of a certain age will remember the TV ad as if it were yesterday. Actually, it was from 1997. The..
Work/Life Balance Issues

September 29, 2014

Why Great CEOs Often Work Less to Achieve More

We are endlessly told that hard work creates more profit. Work harder to create more profit in your new business. Does more work really mean more profit? Do we..
Business

August 14, 2014

Technically an Expert but You Can't Run Your Own Business!

I meet plenty of so-called experts. Right now, I keep encountering SEO and SEM experts, digital consultants, social media experts, marketing agencies. They..
Business

June 27, 2014

5 Things Really Great Business Leaders Are Obsessed With

The principles of business growth are pretty straightforward. Find and fine-tune a formula that works, test that it can scale, and scale it. It all looks so..
Leading, Not Managing

May 28, 2014

Why Business Leaders Need More Than a "Quick Fix"

‘Directors’ of growing businesses are not the same as ‘owner-managers’. They have different profiles, different leadership styles, different needs, different..
Leading, Not Managing

April 30, 2014

Most MDs Don’t Know What They Really Want - Do You?

The conference hall goes silent as I pull out the flipchart marker pen. You could hear a pin drop. A glimpse of the blindingly obvious or a stroke of genius, I..
Business

February 27, 2014

Forget Business as Usual, MDs Need to Rediscover Their 'Why'

Working with CEOs and managing directors of fast-growing businesses, I am asked (in one form or another), “How can you help us to grow?” I am not sure if this..
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