This time of year, every business leader is hoping that the plan they’ve put in place for 2017 will lead to better results. With the ongoing fall-out from Brexit, there’s never a better time to go back to basics and make sure that you’re not just driving great sales numbers on the top line, but that the business you’re working so hard to bring in is generating profits on your bottom line. The 5 obvious-but-often-overlooked strategies below will help you keep on track so that all business is good business.
Only customers create cash flow. And existing customers have a much higher probability of doing more business with you than new customers. By all means chase new business… but not until you’ve made sure that you’ve truly captured all the low-hanging fruit in your existing customer database. After all, profit is the applause you earn when you do a great job for your customers.
Anne C. Graham is the #1 Bestselling Author of Profit in Plain Sight: The Proven Leadership Guide to Unlock Profit, Passion and Growth. She speaks with Vistage audiences on a regular basis, showing them how to shatter their profit speed limits, set the bar higher, and reach goals they never thought they could.
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