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Debbie Richardson
Recent Posts
Customers – Can They Have It All?
I really like podcasts and one of my favourites is BBC Radio 4’s The Bottom Line. I was recently listening to one of the episodes on customer service, Evan..
There Should Be No Such Thing As 'Word Of Mouth' For CEOs
I recently saw an article by Fiona Smith on '6 ways to boost your word-of-mouth'. The title in itself grabbed me – why? Because when we ask business leaders..
When Was The Last Time You Really Spoke To Your Stakeholders?
Sometimes when you think you are in a conversation with your clients, you really aren’t. We often ask our clients, “When did you last speak to your clients or..
Marketing for CEOs and the 4 Not-so-Great Expectations!
It never ceases to surprise us when CEOs confide that they don’t have stellar expectations of what marketing can do for their business. “Sure it can make a..