Companies should be doing more for charities, says study

Companies should be doing more for charities, says study

Karin Simonsen | 2013-07-31 09:05:51

A new study has found that many employees think their company should be contributing to charity more, according to responsesource.com.

The ‘Give as you Live’ study, commissioned by fundraising company Everyclick, surveyed 1,000 workers.

It found that 52 per cent of those quizzed claimed that the company they worked for did not have an official charity that they are planning to donate to this year. Forty-three per cent also claimed that they think their firm should be doing more to contribute to charity and the local community.

Talking about the results, CEO of Everyclick, Polly Gowers, told wsandb.co.uk: “It is sad that employees feel that charity giving in the workplace has taken a back seat.”

She added: “We understand that the downturn has meant companies have changed the way they allocate resources; however, there are easy ways to encourage regular fundraising.

Ms Gowers suggested this could be things such as CSR initiatives. She claims that this won’t take too much time, but will help to boost employee moral. Raising finance for charities could also lead to a boosted public image for businesses.

The data also found that older employees were less likely than younger employees to donate to charitable causes, with only 29 per cent of workers aged 45 – 54 taking part in charitable fundraising, compared to over half (54 per cent) of workers aged 16 – 24.

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