Technology November 3, 2020

What is digital transformation and how does it impact different departments? [INFOGRAPHIC]

Digital transformation is one of those phrases that means different things to different people.

For some people, it’s all about encouraging others to embrace change and experimentation. For others, it’s about adopting the latest technology. Sometimes it’s all about improving the customer experience, others it’s all about your employees.

So which is it? 

Well, it’s pretty much all of the above. Digital transformation impacts different departments in different ways. There’s no one size fits all definition. But if you work systematically through the different departments you can see some general trends:

  • Encouraging people to embrace change and experimentation
  • Relying on data instead of hunches or received wisdom
  • Automating routine tasks where possible
  • Gathering and analysing data to optimise performance

If you could do with a quick run-down of how digital transformation impacts different departments, check out our handy infographic.


Our research found that 32% of leaders don’t feel confident in their ability to lead digital transformation projects, compared to just 21% that said they do.

If you feel the same way, check out our latest guide, How to lead digital transformation with total confidence.

You’ll learn everything you need to know to lead digital transformation projects, including:

  • How to lead digital transformation without being an IT expert
  • Assessing your business’ readiness for transformation
  • Encouraging staff to embrace change
  • How to lead your people remotely

We hope you find it useful. If you have any questions, feel free to drop us a line on Twitter or via our website. 

Image by Adobe Stock by Audrey.

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