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Economic Update: Purchasing Power is Driving the UK Economy

Written by Roger Martin-Fagg | 16/02/15 14:56

In the last quarter of 2014 UK retail had its best sales for 12 years, even with the supermarket price war and the price cuts on so called Black Friday. Investment spending picked up strongly as did business cash flow. We also received new data from the ONS showing that earnings (this includes any overtime and bonuses) for people who have been in continuous employment for more than a year were growing at 4%. This is a return to normal. 
The overall growth rate for 2014 is estimated at 2.6%, subsequent revisions may push that a little higher. Nominal GDP (this is the gross value added in the economy before adjusting for inflation) grew by 4.7%. Both these figures are now in line with long term trend.

The chart below shows actual spend which improved on non-food items from last September.

The biggest boost to consumer purchasing power in 2014 was the £22Bn payout by banks for misselling financial protection products. In 2015 we will get an even bigger boost from lower oil and energy prices. The drop in energy prices will be worth £750 for rural dwellers and about £600 for city dwellers and lower energy prices will boost the global growth rate despite what the IMF think!

I think we’ll see 4% real growth this year which is a little above the global trend.

The Eurozone

The ECB (European Central Bank) will create €1.1Tn at the rate of €60Bn a month. The main impact of this monetary boost will be a devaluation of the Euro, but it will also allow banks who hold sovereign debt to sell it to the ECB and release capital, which will underpin new lending to businesses. A lower currency boosts exporters’ profit margins; greater availability of credit boosts money supply. In combination and over time, confidence should pick up. The only offset to this would be an agreement with Greece to give it an interest rate holiday until nominal GDP is growing at say 5%.

A Greek exit would result in Greece defaulting on the €256Bn of debt that it currently owes its European creditors. Germany holds €72Bn, Italy holds €48Bn and Spain €33Bn. The German banking system I think could handle it, however it would give Italy and Spain problems. But, we will have to wait and see. 

The USA

The USA will be the engine of world growth in 2015. The dip in Q1 2014 was entirely due to weather conditions. Economic conditions are similar to the UK, except bank lending is growing more strongly. The biggest risk is highly leveraged oil and gas companies defaulting on their interest payments. This is highly likely if the price of a barrel drops below $30 for a sustained period. 

A look at the ASEAN Region

This year the members of the Asian economic community will finalise their plans to create the equivalent of the EU but without the straitjacket of a single currency. They will have five pillars similar to those of the EU: free flow of goods; free flow of services; free flow of investment; freer flow of capital; and free flow of skilled labour. But there are some subtle and important differences: freer flow of capital (not free) and free flow of skilled labour (not all labour). They will also remove almost all internal tariffs by the end of this year, this always boosts intra-regional trade.

Read more from Roger's latest economic update, including his predictions for 2015/16 by downloading the report now.

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