A guide to approaching innovation for small and medium size businesses.
Rapidly changing markets — fueled by fierce competition, changing customer requirements, accelerating technological advancements and an uncertain economy — have left MDs with two choices for their business: innovate and grow, or stick with the status quo and face the threat of becoming obsolete.
| High-growth companies are 37% more likely to rely on radical innovations than no-growth companies. | 74% of companies depend on incremental innovation more than they depend on radical innovation. | MDs of small and midsize businesses report that “lack of time” is their #1 barrier to innovation. |