Uncategorized January 24, 2013

British CEOs lack confidence compared to European counterparts

British CEOs are amongst the least optimistic about the future compared to the counterparts around Europe, according to a new poll.

A survey by PriceWaterHouseCoopers (PwC) has indicated that only 22 per cent were confident about the company expanding in the next 12 months, compared to 36 per cent across Europe.

What's more, British CEOs are going to be more likely to prioritise cost-cutting and improving efficiency than other leaders across the continent

The results a paint a bleak picture and arguably show that some CEOs might benefit from expert advice when it comes to navigating through uncertainty.

In an interview with guardian.co.uk, PwC UK chairman Ian Powell questioned whether British CEOs were currently doing enough to turn the tide during the current economic climate.

He said: "As UK businesses ride out the current uncertain period, in which 'more of the same' is the expectation of many economists, the question is whether the actions being taken now will equip them to adapt, grow and seize future opportunities."

According to freshbusinessthinking.com, 83 per cent of Brits questioned in the poll said they would prioritise cost-cutting in 2013. Unsurprisingly, Brits named the unstable economic climate as their main concern for the year ahead.

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