Felix Velarde, a member of Vistage London 15 group, gave a talk yesterday at Internet World on the integration of Social Media with eCRM and customer retention programmes. Felix was one of the industry's founders, having started one of the first web agencies in 1994. He is currently Managing Director of Underwired Amaze, the UK's leading CRM consultancy with clients including ASICS, McCain Foods, NSPCC, Laithwaites Wine and Virgin.
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You can find out more about Felix's company at http://www.underwired.com