Vistage member Jenny Carter-Vaughan has recently launched the PI Expert brand as an important addition to her insurance broker business. PI Expert is positioned to give high quality independent advice on the level of professional indemnity insurance cover that businesses need, and get them the best possible deals. Her PI Expert website - see www.piexpert.co.uk - illustrates the range of professions covered by this new service.
Jenny recognises that Vistage has contributed to her success. “Vistage has helped me the focus the business, and encouraged me to get new ideas into practice faster. Over three quarters of our business is professional indemnity insurance, and we are the independent experts in this area.”
Recognising that the insurance industry can come across as a little ‘boring’, Jenny has introduced a lighter note in a novel way, by also launching the PIE Expert website. This site – www.pieexpert.co.uk - is the home of fun, facts and exciting things relating to pies and pastry confections. It also provides Jenny a humorous way of introducing her team.
On the PI Expert website Jenny says “we are emphatically not a call centre”. If you visit the ‘fun’ PIE Expert site you won’t need any convincing about the truth of this statement!