UK CEOs 'optimistic' about growth


The average British CEO is "more optimistic" than their European equivalents about the future, according to new data.

PricewaterhouseCooper's annual global survey has revealed that British CEOs are far more likely to invest into their companies and boost headcount than those in Europe, feeling 79 per cent more upbeat about revenue growth, compared with 64 per cent in the Eurozone.

The research confirms that CEOs accept growth may take some time. 29 per cent see it happening within 12 months and 46 per cent think it could happen over the next three years, Fresh Business Thinking writes, however, confidence seems high.

Accepting that there could still be challenging times ahead, UK CEOs are reportedly "sticking with what they know" in terms of measures to take to promote growth. These include increasing their market share, tapping into new geographic markets and offering new products of services.

The survey suggests, BBC News claims, that after years of uncertainty, businesses are now better prepared and better equipped to cope with any issues.

This is evidenced by the fact that 85 per cent of CEOs say they "have access" to the talent required to help deliver the company strategy and 53 per cent expect to recruit in the next year.

PwC's chairman and senior partner, Ian Powell said: "The challenge now for the UK CEO is ensuring that their companies remain flexible, maintain cost controls and restructure to adapt to this slower growth environment." 

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