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5 Ways to Attract and Retain Top Marketing Talent
In the 2017 confidence index, Vistage members cited Talent Management as the greatest challenge for UK SMEs. Finding and retaining the best is no longer as..
What should your marketing dashboard look like?
Marketing has a reputation for being a bit... nebulous. Qualitative. We’ve even heard it described as ‘fluffy’. Your efforts (should) have a tangible impact on..
What is Brand Equity and Why It Matters?
What is a brand? It’s a simple enough question, but now and then we meet someone who has to ask it; someone who isn’t sure if their business has a brand, or..
3 Metrics to Prove Why You Should Market MORE to Existing Customers
Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same..
The Two Marketing Metrics Every Business Should Measure
Marketing is a gamble. Possibly not what you’d expect to hear from a marketing company, but bear with us. Your marketing budget is your stake, the tables and..