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Robert Craven
Recent Posts
The Greatest Threat Is Digital?
If we were to believe the hype, online and offline, then it would be natural to conclude that the greatest threat to running a successful and sustainable..
Get Closer to Your Customers with this Simple SME Business Manifesto
Whilst focussing on how to make entrepreneurial businesses more businesslike, I have developed a simple manifesto. Using entrepreneurship as the starting..
Why is Truth Always the First Casualty of Business?
The truth is that truth is a very rare commodity in business. Would you agree that nobody tells the absolute truth in business? Would you agree that there is..
Opal Fruits & Why a Name Change is Never Enough!
"Opal Fruits... made to make your mouth water." Those of you of a certain age will remember the TV ad as if it were yesterday. Actually, it was from 1997. The..
Why Great CEOs Often Work Less to Achieve More
We are endlessly told that hard work creates more profit. Work harder to create more profit in your new business. Does more work really mean more profit? Do we..
Technically an Expert but You Can't Run Your Own Business!
I meet plenty of so-called experts. Right now, I keep encountering SEO and SEM experts, digital consultants, social media experts, marketing agencies. They..
5 Things Really Great Business Leaders Are Obsessed With
The principles of business growth are pretty straightforward. Find and fine-tune a formula that works, test that it can scale, and scale it. It all looks so..
Why Business Leaders Need More Than a "Quick Fix"
‘Directors’ of growing businesses are not the same as ‘owner-managers’. They have different profiles, different leadership styles, different needs, different..
Most MDs Don’t Know What They Really Want - Do You?
The conference hall goes silent as I pull out the flipchart marker pen. You could hear a pin drop. A glimpse of the blindingly obvious or a stroke of genius, I..
Forget Business as Usual, MDs Need to Rediscover Their 'Why'
Working with CEOs and managing directors of fast-growing businesses, I am asked (in one form or another), “How can you help us to grow?” I am not sure if this..