Vistage UK Blog

Marketing for CEOs and the 4 Not-so-Great Expectations!

Posted by Debbie Richardson

31-Jul-2015 11:00:00

Marketing for CEOs

It never ceases to surprise us when CEOs confide that they don’t have stellar expectations of what marketing can do for their business. “Sure it can make a difference”, they say, “A smart website and some nice newsletters”. All too rarely do we meet a CEO who tells us they expect their marketing to deliver truly transformational, high impact strategic results.

Many have a preconceived, purely tactical view of marketing. “We got last week’s receptionist to make a few changes to the website”. They don’t understand what strategic marketing is and so are unable to set the strategic tone for how they want their business strategy (for those which have one!) to be supported.

And by high impact strategic results - what do we mean? There are a few questions you should be asking of your business.

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Topics: Business, Speakers, Life at the top, Being a new CEO, Marketing

So, You Think You Have the Perfect Office Environment?

Posted by Peter Stark

30-Jul-2015 15:00:00

The Perfect Office Environment

We all know the lifeblood of every business is its team, with this one invaluable asset directly influencing the ultimate success of the company as a whole. Streamlining your operations is a matter of logic and foresight, removing any present or potential obstacles on the hunt for a more efficient approach. Priming your team for productivity, however, is a little trickier - and it all starts with taking a look at your office environment.

If your office space needs a strategic shake-up, making a few simple and actionable changes to your team’s environment should help you propel productivity to the next level.

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Topics: Leading, not managing, Work/life balance issues, HR, Employee Motivation

5 Essential Strategies To Increase Your Return on People

Posted by Anne C. Graham

24-Jul-2015 10:19:00

Increase Return on People

Did you know that 84% of businesses rank a C, D, or F on the newly released 2015 Return On People Benchmark Report, yet many beloved brands and best-kept secrets are hitting it out of the ballpark with an A+, A, or B?  Or that A companies earn over 7 times as much as the average company?

Where do YOU rank and what can you to do improve your grade?  It’s time to overcome 5 core challenges and significantly increase your bottom line.

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Topics: Business, Leading, not managing, Recruitment, Employee Motivation

5 Simple Steps to a Great Presentation

Posted by Lee Bradshaw

19-Jul-2015 14:00:00

Simple Steps to a Great Presentation

Giving a speech or conducting a presentation is hard for any person to do; you need to engage with your audience and make them forget that they are learning. Do not misunderstand; you should be aiming to teach the audience as much as possible, but in such a way that no one is bored, nobody should feel like getting up and pretending to have heard every word.

From the moment you walk onto the stage, until your closing remarks, you will need to retain the full attention of your audience, and this all begins with the opening. Each audience will be different, which will cause you to change your opening, in order to suit the people you are speaking in front of. You can start your presentation with a quote, story, or anything that you believe will get the audience’s full attention. You will need to know how to get their attention fast, and you will need to maintain their attention – fully. 

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Topics: Vistage Open Days, Speakers, Getting ahead, Employee Motivation, Negotiation

5 Ways You Can Make The Change To A High Performance Culture

Posted by David Smith

10-Jul-2015 13:57:00

High Performance Culture

Studies show that the corporate culture of your business has a direct, measurable impact on performance. A survey of 90,000 people showed that while 20% absolutely loved where they worked, 40% of those questioned said they were completely disengaged with the organisation they were working for. That’s almost half, working for organisations they don’t like, holding back their business from achieving its true potential.

What if you then discovered that the 20% who were really enthusiastic about their job were 86% better at serving the customer and 95% better at coming up with ideas and innovations to improve the business? Wouldn’t you want more of your people to feel the same way?

This is why a high performance culture is so important to your business.

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Topics: Business, Leading, not managing, Recruitment, Employee Motivation