Ashmei is changing the game of sportswear. The small Aylesbury-based company, with an interesting Chinese name, designs sportswear, assembled from the most innovative suppliers across 4 continents, to create products that its many fans will pay twice as much for.
Raspberry Pi, the Cambridge manufacturer of computers for £30, is the best friend of young digital entrepreneurs, and has become a global network by setting up Raspberry Pi Clubs in 150 cities worldwide. Nearby start-up, Azuri Tech, has transformed the lives of millions of Africans by giving them £1/week pay-as-you-go solar panels that provide enough energy to light their homes, cook food and charge their mobile phones.
Three examples of small UK companies who are 'changing the game' in their respective markets, with influence and growth across the world.
Gamechangers think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences.