“Sales is not a dirty word”: Interviewing Lars Tewes, SBR Consulting

Sales - 3/13/2018

For all the newer challenges business leaders face in 2018 – cybersecurity, talent management, work/life balance – some things are ever present. Sales, for instance. Whatever your product or service, ...

Sales processes: Your business' Achilles heel

Sales - 4/11/2017

Brand equity, workplace culture and talent pools are all important, but ultimately sales are the lifeblood of a business. That steady flow of products, services and funds through the business is what ...

What is Brand Equity and Why It Matters?

What is a brand? It’s a simple enough question, but now and then we meet someone who has to ask it; someone who isn’t sure if their business has a brand, or whether it should have one at all. Just as ...

3 Metrics to Prove Why You Should Market MORE to Existing Customers

Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same statistic for a new prospect is just 5-20%. And...

Is Your Leadership Style Stopping Your Business From Growing? Part 2.

Last week, in the first part of this series, we started to look at the barriers a lot of business leaders encounter when faced with the challenge of real growth. The first barrier we identified was th...

Is Your Leadership Style Stopping Your Business From Growing? Part 1.

Believe it or not, not all businesses want to grow. Some people just want a lifestyle business, have it stay about the same, not grow and just keep ticking over. If that’s your vision for your busines...

The Two Marketing Metrics Every Business Should Measure

Business, Sales, Marketing, Strategy - 1/22/2016

Marketing is a gamble. Possibly not what you’d expect to hear from a marketing company, but bear with us. Your marketing budget is your stake, the tables and slots at the casino are your marketing cha...

How to Help Your Sales People Achieve Their Goals in 2016

  “What do you believe it takes to be a great salesperson?” Speak to anyone who has ‘made it’ in their respective field and the underlying reason is the same. Different words may be used, but it has a...

The Best Salespeople – Are They Born or Made?

There have been about 2,000 studies carried out over the past 30 years in almost every industry to see whether the top sales people are born, i.e. they have an innate personality type that makes them ...

10 Smart Ways to 'Change the Game' and Accelerate Growth

Ashmei is changing the game of sportswear. The small Aylesbury-based company, with an interesting Chinese name, designs sportswear, assembled from the most innovative suppliers across 4 continents, to...