7 Ways to Take Advantage of the Internet of Things and the smart data ...

Big data is still big news. The likes of Google, Facebook and Microsoft, with its acquisition of LinkedIn, are undertaking digital land grabs to hoover up large quantities of data, be it medical or so...

Is PPC right for my business?

When Google launched in the late nineties, it was a simple search engine designed to make the internet easier to navigate. In 2016, Google is unapologetically an ad platform, with the Adwords pay-per-...

What is Brand Equity and Why It Matters?

What is a brand? It’s a simple enough question, but now and then we meet someone who has to ask it; someone who isn’t sure if their business has a brand, or whether it should have one at all. Just as ...

How Virtual Reality is already transforming your competitors marketing

Technology, Marketing, Strategy - 6/10/2016

Facebook surprised the world in July 2014 by paying $2 billion for Oculus, a start-up that has taken virtual reality from a futuristic dream to a practical technology. The move was a shrewd one; Faceb...

Customers – Can They Have It All?

Business, Marketing, Strategy - 5/6/2016

I really like podcasts and one of my favourites is BBC Radio 4’s The Bottom Line. I was recently listening to one of the episodes on customer service, Evan Davis was talking to some European heavy hit...

There Should Be No Such Thing As 'Word Of Mouth' For CEOs

I recently saw an article by Fiona Smith on '6 ways to boost your word-of-mouth'. The title in itself grabbed me – why? Because when we ask business leaders the key question ‘How do your customers fin...

12 Creative Insights From Pixar Every CEO Needs to Know

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George...

When Was The Last Time You Really Spoke To Your Stakeholders?

Sometimes when you think you are in a conversation with your clients, you really aren’t. We often ask our clients, “When did you last speak to your clients or key stakeholders outside of any project e...

3 Metrics to Prove Why You Should Market MORE to Existing Customers

Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same statistic for a new prospect is just 5-20%. And...

The Two Marketing Metrics Every Business Should Measure

Business, Sales, Marketing, Strategy - 1/22/2016

Marketing is a gamble. Possibly not what you’d expect to hear from a marketing company, but bear with us. Your marketing budget is your stake, the tables and slots at the casino are your marketing cha...