Vistage UK Blog

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24 Results
Business

March 4, 2016

3 Metrics to Prove Why You Should Market MORE to Existing Customers

Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same..
Business

January 22, 2016

The Two Marketing Metrics Every Business Should Measure

Marketing is a gamble. Possibly not what you’d expect to hear from a marketing company, but bear with us. Your marketing budget is your stake, the tables and..
Business

November 13, 2015

The Value Proposition: How To Engage For Growth

Vistage Speaker Roger Martin-Fagg says: “A business will be growing its sales because customers, consumers and clients purchase on the basis of superior or..
Business

October 23, 2015

What Most Marketers Miss, Part 2

Last time we looked at some case studies on how global brands use Predatory Marketing. This time it’s your turn. In this final article of the Predatory..
Business

October 2, 2015

What Most Marketers Miss, Part 1

We don’t know if you’ve noticed but there is a lot of advertising and marketing fluff out there. Nielsen data tells us that you’ve actually encountered about..
Business

September 11, 2015

Are you a little bit Nokia?

I remember, not that long ago, if you were flying just about anywhere in the world, after landing there would be an outbreak of Nokia ringtones going off..
Business

August 28, 2015

5 Top Tips For Mastering B2B Social Media

Did you know that 23% of UK B2B businesses rate poor organisational understanding of social media as one of the top challenges they face this year? As the..
Business

July 31, 2015

Marketing for CEOs and the 4 Not-so-Great Expectations!

It never ceases to surprise us when CEOs confide that they don’t have stellar expectations of what marketing can do for their business. “Sure it can make a..
Business

November 27, 2014

95% of Companies Get Their Value Proposition Wrong - How Does Yours Compare?

  95% of all companies do not even know what their competitive advantages are. Much less are able to communicate a clear reason for why customers should choose..
Marketing

October 22, 2014

26% of SMEs Use Social Media Just Because Their Competitors Do!

Practically every company uses social media, but some business leaders are using it for no good reason at all. According to Social Media Examiner, 97% of..
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