The Two Marketing Metrics Every Business Should Measure

Business, Sales, Marketing, Strategy - 1/22/2016

Marketing is a gamble. Possibly not what you’d expect to hear from a marketing company, but bear with us. Your marketing budget is your stake, the tables and slots at the casino are your marketing cha...

The Value Proposition: How To Engage For Growth

Business, Marketing, Strategy - 11/13/2015

Vistage Speaker Roger Martin-Fagg says: “A business will be growing its sales because customers, consumers and clients purchase on the basis of superior or differentiated value. And you need to be sur...

What Most Marketers Miss, Part 2

Last time we looked at some case studies on how global brands use Predatory Marketing. This time it’s your turn. In this final article of the Predatory Marketing series we give you the 5-step process ...

What Most Marketers Miss, Part 1

We don’t know if you’ve noticed but there is a lot of advertising and marketing fluff out there. Nielsen data tells us that you’ve actually encountered about 3000 branded messages today alone. Can you...

Are you a little bit Nokia?

I remember, not that long ago, if you were flying just about anywhere in the world, after landing there would be an outbreak of Nokia ringtones going off around the plane as everyone turned their phon...

5 Top Tips For Mastering B2B Social Media

Did you know that 23% of UK B2B businesses rate poor organisational understanding of social media as one of the top challenges they face this year? As the world is becoming more technologically savvy ...

Marketing for CEOs and the 4 Not-so-Great Expectations!

It never ceases to surprise us when CEOs confide that they don’t have stellar expectations of what marketing can do for their business. “Sure it can make a difference”, they say, “A smart website and ...

95% of Companies Get Their Value Proposition Wrong - How Does Yours ...

  95% of all companies do not even know what their competitive advantages are. Much less are able to communicate a clear reason for why customers should choose their product or service. Vistage Speake...

26% of SMEs Use Social Media Just Because Their Competitors Do!

Marketing - 10/22/2014

Practically every company uses social media, but some business leaders are using it for no good reason at all. According to Social Media Examiner, 97% of companies are using social media to market our...

Save Your Breath: Why Verbal Education Only Does Half the Job

Business, Sales, Marketing - 9/23/2014

If you’re in business, chances are you spend a good portion of your day delivering verbal education. You may not know what that means, but it doesn’t mean that you don’t do it. Any time you communicat...