Last time we looked at some case studies on how global brands use Predatory Marketing. This time it’s your turn. In this final article of the Predatory Marketing series we give you the 5-step process for evaluating your market and creating a Predatory Marketing campaign.
Let’s start with a quick recap. Predatory Marketing says to strike at the weaknesses that arise out of your competitors' greatest strengths; you're no longer competing on parity messages or differentiators that don't have a lot of value in them. It also makes responding a great challenge for your competitors.
We use Predatory Marketing to cut through the marketing noise and take back market share.