What Most Marketers Miss, Part 2

10/23/2015 posted in Business, Getting Ahead, Marketing

Last time we looked at some case studies on how global brands use Predatory Marketing. This time it’s your turn. In this final article of the Predatory Marketing series we give you the 5-step process for evaluating your market and creating a Predatory Marketing campaign.

Let’s start with a quick recap. Predatory Marketing says to strike at the weaknesses that arise out of your competitors' greatest strengths; you're no longer competing on parity messages or differentiators that don't have a lot of value in them. It also makes responding a great challenge for your competitors.

We use Predatory Marketing to cut through the marketing noise and take back market share.

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Wellbeing – Why it Matters

10/9/2015 posted in Business, Leading, Not Managing, Getting Ahead, Work/Life Balance Issues, Employee Motivation, Strategy

Like many business leaders, I fill my days with activity related to planning, measuring, motivating, discussing, analysing and generally thinking about our business, the people within it and where we are heading. I spend far too little time looking after myself! Over the summer, as part of a basic recognition that I need to focus more on the Wellbeing of myself and those in our community, I triggered a major focus on Wellbeing within the Vistage organisation.

According to the Oxford Dictionary, Wellbeing is "the state of being healthy, comfortable or happy". Personal wellbeing encompasses mental, physical and emotional health as well as a sense of purpose, satisfactory relationships with others, and general satisfaction with one's life.

With people spending 40-50 years of their life and more than half their waking hours at work, it makes sense to ensure they are happy and fulfilled during those hours. Not just for their own wellbeing but also for the profitability and business advantage of the company they work for.

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5 Tips For Getting The Most Out Of Elearning

10/4/2015 posted in Business, Getting Ahead, Time Management, Technology

Elearning has opened up a world of new opportunities for colleagues at every level of your organisation. By enabling individuals to access course materials remotely and by removing the need to physically attend classes, they have made studying a much more convenient option, especially for those who are working full or part-time and who want to focus on professional development.

However, there is a knack to getting the most from these web-based learning programmes. So, if you, or members of your team are about to start a course like this, it’s worth paying attention to the following tips.

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What Most Marketers Miss, Part 1

10/2/2015 posted in Business, Getting Ahead, Marketing

We don’t know if you’ve noticed but there is a lot of advertising and marketing fluff out there. Nielsen data tells us that you’ve actually encountered about 3000 branded messages today alone. Can you remember them all? On the back of the bus, landed in your inbox, on the equipment in front of you – somewhere in the world, a marketer was hoping you would notice these branded messages.

Chances are you only noticed ten of these branded messages and five of those rubbed you the wrong way. So why is that?

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4 Simple Steps to Creating a Corporate Culture of Superstar Performance

9/18/2015 posted in Business, Getting Ahead, HR, Recruitment, Strategy, Change Management

Are you getting the performance out of your employees your company needs?

A recent Gallup poll showed that a mere 31.5% of employees felt engaged at work, with a worrying 17.5% so disengaged that they actively worked against their company’s goals. It can be hard enough to get the results you want without having to fight against the people who should be on your side. The simple truth is that disgruntled employees have a direct impact on your bottom line and it’s an issue you ignore at your peril.

So what can you do about it?

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Are you a little bit Nokia?

9/11/2015 posted in Business, Getting Ahead, Sales, Marketing, Strategy, Change Management

I remember, not that long ago, if you were flying just about anywhere in the world, after landing there would be an outbreak of Nokia ringtones going off around the plane as everyone turned their phones back on. And now? Never.

As a young engineer I remember being proud to be the new owner of an Aristo sliderule. It was the very best you could get – the Rolls Royce. Where are Aristo now? Gone.

The Cutty Sark tea clipper in its day was one of the fastest commercial sailing ships ever built – the envy of all. Then steam was invented and these new fangled steam ships didn’t need to tack into the wind and hence could cut hours from the Far East route. There have been no commercial sailing ships built since.

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5 Top Tips For Mastering B2B Social Media

8/28/2015 posted in Business, Getting Ahead, Marketing

Did you know that 23% of UK B2B businesses rate poor organisational understanding of social media as one of the top challenges they face this year? As the world is becoming more technologically savvy and the ‘social media generation’ are finding themselves in key roles within businesses, this is shocking to me. Social media is a very powerful tool within the initial attraction stage of the buyer’s journey, and it’s only growing stronger.

With a small amount of time and effort, you can transform your business’ social media footprint from poor or non-existent to effective and compelling.

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5 Simple Steps to a Great Presentation

7/19/2015 posted in Vistage Open Days, Speakers, Getting Ahead, Employee Motivation, Negotiation

Giving a speech or conducting a presentation is hard for any person to do; you need to engage with your audience and make them forget that they are learning. Do not misunderstand; you should be aiming to teach the audience as much as possible, but in such a way that no one is bored, nobody should feel like getting up and pretending to have heard every word.

From the moment you walk onto the stage, until your closing remarks, you will need to retain the full attention of your audience, and this all begins with the opening. Each audience will be different, which will cause you to change your opening, in order to suit the people you are speaking in front of. You can start your presentation with a quote, story, or anything that you believe will get the audience’s full attention. You will need to know how to get their attention fast, and you will need to maintain their attention – fully. 

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Are You a Gamechanger - Why be 10% Better When You Can be 10x better?

2/12/2015 posted in Business, Getting Ahead

How can you enable business growth? Todays business leaders are full of ideas, theories and information. They are exceptional at traditional business thinking, yet many feel uncertain about how the future will play out and are afraid of managing change. Truly innovative leaders naturally foster new ideas and boldly discover new opportunities.

In his newest book "Gamechangers - Are You Ready to Change the World?" Peter Fisk investigates a wide range of gamechanging businesses from across the globe. His book unveils key strategies behind these innovative thinkers and he challenges you to recharge your thinking and optimise your opportunites for future business growth. 

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Interview: The Insider’s Guide to Cash Flow Management for Growth

1/20/2015 posted in Business, Getting Ahead, Raising finance, Change Management

Vistage UK interviews James Nicholson-Smith, Director, FD Centre
It probably sounds odd, but financial cash management in growth businesses needs to have grit and determination over the outcomes of the business. In terms of helping to achieve significant growth, how does cash management play a part?

James: Cash is a bit like oil and power in a machine. You can design and build an absolutely fantastic machine that changes the world, but without the power to make it start and the oil to lubricate the moving parts, it'll seize up very quickly. Parts will stop working and melt away to join many other good ideas and inventions that unfortunately litter history.
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